After much discussion on the new website design, we decided to use orange as the color for the Eyenuk brand. With this in mind I set out to design a logo which captured the core idea that Eyenuk’s expertise was in development of innovative computer vision and image anaysis techniques for retinal and consumer imaging domains. The outcome was the eye logo which was conceived to give the viewer the impression of staring at a “real” 3-dimensional eye, while giving it an orange hue to be consistent with the Eyenuk branding. The logo’s font was chosen to serve as a logo on its own when required. We really love our new logo, what do you think about it?
– Sandeep Bhat